Christian Business Owners
Can My Faith-Based Organization Really Prosper Online?
Sep 7th
One of the questions I receive the most from Pastors and Christian Entrepreneurs is “How can I or my organization really prosper online?” The see how “Household Name” Preachers appear to be leveraging their ministry following online or how some secular sales person somehow was able to get 5000 people on his teleconference and they begin to wonder, “can this really be done?”
I’m here to say YES, INDEED!
But the key, is are you willing to do what has to be done and to follow specific instructions in order to see and experience the results that others are experiencing.
Last year by dear friend and colleague Karen Swim hosted an online event entitled “ How To Go From You’ve Got Mail To You’ve Got Money!” One by one, we went through the list of top 10 action items that need to be taken in order for ANYONE to be READY to prosper online.
One of the top mistakes I see being made by many of the entrepreneurs I coach and consult with is the fact that they will not consistently capture the email addresses of those who visit their websites.
For anyone who wants to truly develop a revenue stream online, this is key! People come to your website for a specific reason. You have something they need or something they have been searching for!
Let’s look at this deeper from a ministry perspective:
One of the biggest challenges in ministries large and small is information dissemination, especially when it’s connected to fund-raising. How do you get accurate information out to a concentrated group, quickly in order for them to ACT on the information you’ve provided.
I mean, I have seen it all.
It used to be that ministries would rely on the phone. As a matter of fact, I’ve seen ministries create dynamic “phone tree systems” that never seem to work quite right because one of the branches of the tree seems to always break off.
And while direct mail is definitely effective, if you don’t have the financial structure and foundation to accommodate thousands upon thousands of dollars it costs to develop great direct mail campaigns, like some of the household names in mega ministry, the whole process can be daunting.
Why Supporters Want To Hear From You
Nevertheless, one way or the other you have to be able to communicate with your congregants and those who support your ministry. You need to be able to contact them and tell them about the implementation of the vision God has given you. You need to be able to let them know about the ministry issues and concerns you need them to continue covering in prayer. You also need to be able to let them know about all the great things God continues to birth forth through you and the ministry.
Believe me when I say, not only do they NEED to know, but they want to know as well. Despite your challenges of getting information to them, this is very important.
Don’t Forsake Your Online Home
Once you have your ministry website up and running it’s vital that you leverage your contact with the people who visit your site. If they’re coming to your site, that means they are very interested in what you are doing.
Unfortunately if your ministry doesn’t have a resident “web guru” or can’t afford to pay an outside agency or person to keep your content up to date, many times this part goes overlooked.
Many ministry & marketplace ministry website owners don’t seem to understand the importance of keeping information up to date on their site; Or at the very least sending that new information out to the people who want and need to know the information the most.
One of the easiest ways to do this, is through an email list. Simply put, email weekly or monthly ministry updates to your online audience. The good thing is, it can be as simple or as fancy as you want it to be.
The Biggest Mistake Ministries Make
By far the biggest mistake I see ministries make once they get a website is not capturing the email address of those who visit in order to start an email newsletter or what we can an ezine.
Yes, having an e-newsletter is that important.
It’s so important to non-profit organizations that there is a large percentage of non-profits actually developing and successfully employing fundraising campaigns online.
According to MRSS/Advocacy Institute ENonprofit Benchmarks Study (2005)
Organizations generating the most online advocacy actions had several key characteristics in common:
* larger email lists
* longer-lived online advocacy programs
* larger online communications budgets
* a higher volume of advocacy email messages.
Look at those key common characteristics: larger email lists and higher volume of advocacy email messages.
That’s what you as a pastor or media director has to keep in mind.
“How can I build my email list?”
And, “How can I work my email list?”
Answering these two questions will definitely help usher you in the right direction of developing an effective financial stream online. I’ll help you answer these questions next time I post. But in the mean-time, you TELL me, How Can You Build Your Email List? What Specific actions can you take to work your email list?
Almost forgot, if you need an AFFORDABLE STARTER WEBSITE for your personal ministry or new business be sure to check out AFFORDABLE STARTER WEBSITES. Or if you need a FREE “Get To Know You Session” to chat about your vision and how I may be able to assist you moving forward be sure to BOOK ME ONLINE via my online calendar system. I’d love to talk with you!
You Might Be A Social Media Spammer If …
Aug 19th
Recently I’ve talked to quite a few colleagues who have been SPAMMED via Social Media. Sad thing is, I don’t believe some of the folks SPAMMING even understand or comprehend what they are doing and how their social media spamming is affecting their brand in a BAD WAY.
Unfortunately, many of the folks I’ve observed SPAMMING on Facebook (FB) are leaders of faith-based organizations, including ministries, who don’t really seem to understand the true concept of effective Social Media.
First and foremost, using social media is about BUILDING RELATIONSHIPS!
That’s right!
It’s about cultivating relationships with folks who have like interests and callings who you would value getting to know and value sharing information with that you KNOW they’ve shown a true interest in.
With this in mind, you have to realize that having FB friends doesn’t give you the right to TAG FB friends according to the VALUE you’ve placed on the size of their FB network.
That my friend is an ADDED VALUE, only AFTER you’ve truly established a relationship with the FB friend you are targeting with your EVENT GRAPHICS ETC … which if you’re not careful, can come off as SPAM!
That’s right, there is a such thing as SOCIAL MEDIA SPAM and folks are getting pretty tired of it!
I mean just last week, some Speaker/Author sent me a FB message with a link to a video interview of him being interviewed. Funny and sad thing is, he never said “Hi, I want to share this with you” and definitely NEVER even introduced himself or the reason for sending me this message on FB.
I was totally baffled!
And I have many more friends and colleagues who are feeling the same way.
Here’s how you can determine if you MIGHT be considered a SOCIAL MEDIA (FB) SPAMMER:
- You’ve received more than (1) FB message asking you NOT to place your information and Ads on the wall of a FB friend.
- After you place an ePoster or eFlier on the one of your FB friends, when you go to view it on their wall, you notice that it is GONE. (ie: DELETED)
- One by one, you search out your FB friends who have a seemingly LARGE list of friends and you place some sort of event information on their wall, without even GREETING them or even considering whether or not they would realistically have a genuine interest in your event.
- You create a video and just start randomly placing the video on the walls of your FB friends and they have NO CONNECTION to you or the city in which you or even the TOPIC you are talking about in your video.
- You assume because your new FB FRIEND fits the demographic of your “sales audience” it’s okay to place your products on their wall without even acknowledging doing so and without even have an email, fb or even phone conversation regarding, how you might be able to serve them.
- You assume because your new FB FRIEND serves the same demographic and “sales audience” you do or one that is similar, they won’t mind you sporadically posting on their wall about what you’re doing even though, you’ve never had a REAL online or offline conversation with them.
Now, don’t get me wrong, if you can see yourself in the above list, there’s a small chance that you may not be a SPAMMER, but there’s an even bigger chance that you are operating like one and really have no clue that you are.
If so, read this, digest it, learn from it and MOVE FORWARD. (smile)
Do you have any stories of SOCIAL MEDIA SPAMMING that have rubbed you the wrong way?
How have you handled it?
Dwann’s Fabulous & 40 Birthday Special!
Aug 4th
Hello again!
One of the ways, I’m celebrating my Birthday is by having a Fabulous & 40 – 40% OFF Birthday Sale for all of my CONSULTING, COACHING & MENTORING SERVICES. You can view a list of these services and MOST of their original rates, here.
If you’ve been working to INCREASE your business, ministry, prophetic capabilities and understanding for a while now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR BREAKTHROUGH.
Here’s the scoop…
HERE’S A VIDEO (direct link) A SHOT ABOUT MY B-DAY SPECIAL, RIGHT AFTER I TOOK MY GIRLS TO THE PARK! Yep, I have on work-out clothes!
FIND OUT MORE ABOUT THE SPECIAL!
I’ve heard from a lot of folks who are having an especially difficult time getting their business to grow fast these days or who are just a bit unclear on what kind of things need to be considered when launching a ministry. And yep, I always here from those who know they are called to the prophetic ministry, but JUST DON’T know how to get started or where they can go for help and real mentoring.
After hearing about so many people’s struggles, I decided to do something about it! One of those things is allowing more time for 1 on 1 consulting, coaching, mentorship and ministry.
** NEW, For a Limited Time **
So again, for a limited time to celebrate my 40th Birthday, I want to OFFER YOU A GREAT DISCOUNT on my services so that you can get the BREAKTHROUGH you know you need.
During our sessions you will ALWAYS:
=> Create a crystal clear vision
=> Uncover hidden challenges
=> Leave this session(s) renewed
You WILL BE READY TO PROFIT IN YOUR PURPOSE IN NEW WAYS!
If you’d like to take advantage of this very special, very limited, and totally DISCOUNTED Breakthrough special, follow these instructions.
- Go here to RESERVE your space on my calendar: www.dwannolsen.genbook.com
- Determine which consulting, coaching or mentorship service you’re in need of MOST.
- Take the original rate of the service and multiply it by .40 THEN subtract that amount from the original to come up with your NEW 40% off rate. ie:
- Ministry Marketing – $177.00 x .40 = 70.8 (177.00 – 70.80) = FINAL DISCOUNTED RATE OF:
- $106.20 …
- Basic Church Plant/Launch – $197.00 X .40 – 78.80 (197 – 78.80) = FINAL DISCOUNTED RATE OF : $118.20
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- Have your cc/debit card handy and be ready to input your information SECURELY via the form so that your DISCOUNT rate can be processed and your time reserved.
Could you use some EXTRA prayer support?
Aug 1st
It’s the 1st Monday of the month… join me & Prophetess Tori Wiley during Open Prayer Line.
This means when you call in, you can give your prayer need and we will intercede on your behalf, right then and there. Nothing is too small or too big!
We’ll start promptly at 10pm EST. Here’s the number 7124321630 cd 418609
Until then …have a great evening!
Elder Dwann
877.595.9117 ext 3
Profit In Your Purpose Marketplace Bootcamp set for August 2011
Jul 26th
Are you mobilized in the right sphere of influence, here on earth?
Do you need help activating your call to the marketplace?
Are you ready to TRULY Profit In Your Purpose?
From the Desk of Elder Dwann
Executive Leadership Coach to 5-fold Ministry Leaders
July 25, 2011
I love to see people doing what they love! I love to see people who are passionate about their goals and who are clear about what they are called to do.
But you know what I have a disdain for?
I absolutely hate, seeing a person working at something they are clearly not called to do.
Even though they and everyone else around them know, how miserable they are, they keep doing the same thing day after day, year after year, simply because they haven’t been encouraged or equipped to reach higher.
Hmm.
Have you ever been in or seen a situation like that before?
I see this quite often, especially in some places many would least expect it.
Throughout the body of Christ, there appears to be a large segment of people who aren’t mobilized to fulfill the great commission., There’s a large group of believers who are hearing the gospel but aren’t effectively spreading the gospel. There’s a large group of believers who believe that unless they’ve been to seminary or unless they’ve been ordained they’re not qualified or justified to really bring others into the Kingdom.
I mean yes, they can witness to a backslider but what happens when they’re called to witness to a businessman who’s never been to church?
I mean they can witness to a benchwarmer but what happens when the opportunity presents itself to witness to a blues band member? I mean they can pray for the choir member who has cancer but what happens when the homosexual living with AIDS walks by? So many of us fake thefunk and wear the bracelets that say WWJD, what would Jesus Do …but the truth is, when it’s time to act like Jesus would act, we can’t! Because we’re not Living for theKingdom.
Heck if truth be told, many of us don’t even realize what it really means to be found Living for the Kingdom. To be found doing what God has called us to do, at any cost.
But I believe there’s also a group of Believers out there who know what they’ve been called to do, know what it means to be living for the kingdom, but unfortunately they’ve been discouraged from doing what they know God is calling them to do, because it’s not traditional ministry. But I’m here to tell you that once we get the true revelationabout the great commission and about living for the Kingdom, life will never be thesame.
When Jesus gave the great commission to His disciples before he was caught up inthe sky each one of them interpreted it a different way. I mean just check out Matthew 28:16-20 or Luke 24:36-49 or John 20:19-23 and even Acts 1:6-8. In those passages you’ll find a different account about the event that each of them experienced at thesame time. But despite all the different ways each one of them described what Jesus said, how he said it and what he told them to do … in the midst of it all there are some similarities that can’t be overlooked.
The basic premise or Kingdom Mandate is “Go preach the gospel to any and everyone on earth” Once you preach the gospel, show the folks you preached to how to live as a believer and expect miracles to follow you, just as they followed Jesus. But I want to break it down a bit further like this: Preach the Gospel, Live the Gospel and expect Manifestation. Preach the Gospel, Live theGospel and expect Manifestation.
Let’s look at Mark 16:14 – And he said unto them, Go ye into all the world, and preachthe gospel to every creature. Now remember this is the mandate. And my dictionary tells me that a mandate is an authoritative command or instruction. So that means it’s not an option. But to get an even better understanding of this thing, lets look at theword Kingdom.
I found 2 definitions that I like the most; one is a realm or sphere in which one thing is dominant; the other is, the sphere in which one is king or has control. So since we know God has total control of this world, since He is the creator of all things, He is basically the King of Kings. And since we are his children, a royal priesthood, we are heirs to his Kingdom. In other words we are Kings. We just have to figure out which sphere here on earth we have control in so that we can operate in the full mandate our King has told us to operate in. Clearly when Jesus said go into all the world or even as Matthew put it …into all the nations, Jesus meant ALL and EVERYBODY.
My dictionary says it a few different ways: Being or representing the entire or total number, amount, or quantity THEN it also says: Constituting, being, or representing thetotal extent or the whole. And last but not least, being the utmost possible!
Unfortunately many of us saved folks either don’t understand what the word all means or we simply choose to ignore the mandate.
So many of us are satisfied ministering inside the church building but are scared to minister outside in the street or in the marketplace. We’re satisfied with evangelizing to someone who looks like us, but are too racist to minister to someone of another ethnicity. We’re satisfied with inviting our cousin to church but can’t gather up enough courage to invite our co-workers. We’re satisfied with ministry in our comfort zones but can’t seem to fathom ministry inthe marketplace.
But, I’m here to tell you that until we recognize marketplace ministry as part of God’s plan, we’ll never be able to effectively live for the Kingdom. As soon as more of us start ministering in the marketplace in our God-ordained sphere of influence, then we’ll start truly reaching ALL of the world.
For some of us, our sphere of influence is in Business, for others it’s Education, for others it’s Entertainment and for some it’s even Government. I mean just think of it like this, how can the wealth of the wicked get transferred to the saints if we don’t have saints mobilized and operating in every sphere that exists on planet earth?
If you are ready to go to that next level in the Marketplace then you don’t want to miss this 5-week Marketplace Leader Prophetic Bootcamp:
PROFIT IN YOUR PURPOSE :
RELEASING KINGDOM AMBASSADORS FOR 21ST CENTURY SERVICE
God is looking for leaders that are really ready to step up their game in the Marketplace by understanding what it means to be Anointed for Business, as Author Ed Silvoso has written.
This INTENSE time of study and application will include (5) back-to-back weeks of prophetic, revelatory teaching for Kingdom Ambassadors called to the Marketplace.
Here’s what you’ll learn starting August 1, 2011:
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Find out why you need THIS specific type of person ASSIGNED to your life to help you “Profit in your Purpose”
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Find out the TOP (5) FATAL MISTAKES EVERY Christian Business Owner has to avoid to truly PROFIT ON PURPOSE
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Learn the 1st (5 steps) every potential business owner should take BEFORE soliciting clients.
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Learn why so many Christian entrepreneurs FAIL to succeed in business
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Discover how to determine what marketplace industry you are called to
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Discover how to determine who you should and shouldn’t listen to regarding Profiting In Your Purpose
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Find Out the 3-Keys that will help you begin to prosper IMMEDIATELY once you put them to work for you
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Find out what Marketplace Prophetics really IS and IS NOT
Attend Online Webinar & Teleclass (ONLY) for (5) consecutive Mondays
Attend Online Webinar & Teleclass PLUS receive ALL (5) digital recordings via mp3 AND Course Slides via pdf
Invest with (1) time payment of $247.00
Invest in Installment Option of (2) equal payments of $127.00 within 30 days
Invest in (3) equal payments of $87.00 every (2) weeks
If you have questions or need more information call 877.595.9117 ext 3 or email DwannO@DandCMinistrySolutions.com
Nothing Like Power-Packed Prayer To Start Your Day!
May 6th
Good morning!I was reminded that I hadn’t been sending out the replay number for prayer so I wanted to send that out immediately. We had a TREMENDOUS time of prayer this morning. It will definitely bless you!Listen to Your Recorded Prayer from the Phone…Dial – (712) 432-1283
Enter Access Code – 418609#You can also grab the RSS feed here: http://budurl.com/PrayerFeed2Here are a few praise reports from prayer this morning:
Karen D. Swim Prayer was AWESOME! Loved starting my Friday morning led in prayer by three anointed women whose gifts so beautifully compliment one another. Thanks for the word this a.m.!Patsy Warren-Cook What a difference 15 minutes in power packed prayer can do!! You all confirmed in prayer and exhortation, everything that I had started experiencing. This is not the time to give up! Amen! Bless You!My Little Sister is Graduating Again!
Last but not least, since I often keep you updated on what’s happening with me and the”fam” wanted to let you know that today my little sister is graduating again! You might remember last year we head to Missouri to celebrate her graduating from College. Well today she’s graduating with a Master’s Degree in Education!Yep, she was on the accelerated plan. (smile)Congrats to Karmen Javonne Holmes!Peace,Elder DwannConnect on FacebookConnect on Twitter
Karen Swim:Rock Hard Lessons, Soft Landings
May 3rd
It’s amazing to me that May 2011 is already here. Mother’s Day is around the corner and my little sister is preparing to receive her Graduate Degree after 1 year of INTENSE study. Whew! Things in the spirit and the natural seem to be accelerated! It’s definitely a season to fasten your belts and hold on.Rock Hard Lessons, Soft Landings
We hear so much about what it takes to get to the top.
It takes wisdom to know when to fight your way up, and faith to know when it’s time to let go and ease to the next stop.
Here are some social media PROVEN strategies I believe Church & Ministry Leaders Can Benefit From
Mar 31st
How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page?
I think we all can admit this is a GOOD question that seems to plague many of our minds every now and then.
Especially when you operate a Marketplace Ministry or you lead the Media Ministry at church and don’t want to feel like you’re BOMBARDING your congregants and valuable supporters with information they don’t NEED or want.
Interesting enough though, over the years, as I’ve really studied, practiced and re-evaluated what seems to work and NOT work for those who support both my personal prophetic outreach ministry and my marketplace ministry, I’ve noticed the same things that Marketing Strategist Donna Gunter noticed as well.
That’s why I decided to repost her article on my blog and send out to my list of FAITH-BASED leaders who get weekly emails from me.
I think you’ll like it. Feel free to RETWEET this and let me know your thoughts as well.
Dwann
Here’s are the 10 best takeaways I discovered:
1. Don’t be afraid to be the expert. In order to give others a reason to follow you, you need to call yourself an expert on all of your social networking profiles so that people know why they should follow you. Following a “father of 3, nature lover, amateur photographer” just doesn’t give anyone anything to remember about you that is distinct.
2. Tweet more for more followers. That was one of the greatest surprises — if you want to amass more followers quickly, Tweet more. The more you Tweet, like 20-25 times per day, the more people will follow you. I haven’t hit that number of daily Tweets, but I have noticed a slew of new followers when I send out 5-10 Tweets per day. Many of these Tweets are just sharing articles and blog posts that I have read.
3. Later on Twitter is better. Twitter activity is the highest between 2-5 PM EST, and clickthrough rates for links posted on Twitter are the highest on Saturday and Sunday. So, if you are trying to drive traffic to your site rather than add followers, post later in the day and on weekends.
4. Less is more on Facebook. Pages that post every other day tend to have the most likes. In Facebook, unlike Twitter, it’s easy to flood your friend’s status streams. Facebook sharing spikes on the weekend, probably due to the fact that many employers block Facebook access at work. And, the best time to post on Facebook is at night or early morning hours (1-3 AM EST).
5. Email open rates and clickthrough rates are higher on the weekend. Because people don’t have much time to really read emails during the week, they tend to do it on the weekend, especially between 5-7 AM EST. Of course, that results in a higher abuse reporting and spam reporting of emails, since recipients are paying more attention to emails then. So, don’t be afraid to email on the weekend, particularly early in the morning hours.
6. Don’t be afraid to send out multiple emails each week. Once you get to 4 emails per month, sending more emails doesn’t result in a loss of clickthrough rate or a greater number of unsubscribes. If you’re already emailing your list once a week and you send out valuable content when you email, you might as well send a couple of times per week. Greater unsubscribe rates makes business owners afraid to email more frequently, but the truth is that if the person is going to unsubscribe because he doesn’t like what you’re sending, he just wasn’t interested in what you had to say anyway. The greatest amount of unsubscribes happen when you email your list only 1-2 times per month.
7. Your newest subscribers are your best subscribers. When someone first subscribes to your list is when they pay the most attention to your email, which also means that their unsubscribe rate is the highest in the first few days after subscribing. The newer the subscriber is to you list, the more they read your emails and click on your links. Therefore, it’s best to hit new subscribers immediately with your special offers or trials.
8. It pays to know who is reading your blog. Forty percent of people read blogs at night, especially men. Women are more likely to read blogs early in the morning. Blog posts made between 10-11 AM EST get the most views, but comments tend to spike on Saturday and Sunday. So, blog on the weekend early in the morning if you’re seeking comments.
9. More blogging is better. Blogs that publish more than once a day tend to have more views. Plus, by doing this, you’ll be ahead of just about everyone in your industry. The more frequent your blog posts, the better your visibility. Again, the same rule holds true here and with everything else discussed — your posts need to contain valuable content that is relevant to your audience.
10. Track, measure, and test. You’re in business to make money and pay your bills, so it pays to know what activities are leading to the money. You need to measure where your money is coming from and what sources of traffic are buying from you.
Take Action Strategy
Regardless of whether you market B2C (business to consumer) or B2B (Business to Business), there is little distinction in how consumers versus business owners respond — both are faced with the same kinds of time crunch and tend to respond to social networking, blogging, and email marketing in very similar ways. Remember, you need to try out these strategies for yourself and determine if you have the same results in your own marketing, as your mileage may vary.
Introvert Marketing Coach Donna Gunter helps professional service businesses stop the client chase and create online businesses that drive clients to them. Want to learn specific Internet marketing strategies that get results for introverts? Discover how to increase your online visibility in this free ecourse, Introvert Marketing Toolkit: 9 Strategies to Make a BOLD Impression Online, at ==> http://www.IntrovertMarketingToolkit.com
Rejoice In The Rain!
Mar 4th
Happy Belated ” I want you to be happy day!”
Madam Millionaire Conference is next weekend in Phoenix
Feb 17th
So it’s Thursday evening and I’m trying to figure out how I STILL have this lingering “cold” I hesitate to call it a cold though, because I thought I pushed through the worse of it last week, while in D.C. Unfortunately last night and this morning weren’t good. Nevertheless, I’m up and “following orders” to REST. Sort of. No, for real. I’m committed to resting this evening and most of Friday.
I’m real excited about heading to Phoenix next week for Madam Millionaire sponsored by Pam Archibald Ministries and Women in Business & Ministry. In Celebration of Black History Month, we will be honoring the legacy of Madam C.J. Walker, America’s FIRST Millionairess, who happened to be black!
Here’s how Apostle Archibald puts it: “Madam C.J. Walker was the first woman of all races in America to become a millionaire in the 1900′s through her business enterprise of hair products. Now, in this Kairos time of 2011, and during the month of Black History, it’s time for Women of God to understand and capture the anointing of Madam C.J. Walker.”
This Saturday, February 19th, I’ll be interviewed on Phoenix’s Gospel860 during its Faith Walk program hosted by Teresa Bland. It airs at 11am MTN , which is 1pm EST. If you’re in Phoenix just tune in to 860am or if you’re near a computer at this time you can go online to the station’s site to listen live. http://www.gospel860.com/
Okay, that’s it for now.
Prophetic Prayer Is Friday Morning at 7:00
Don’t forget, 5-fold Prophetic Prayer for Ministry Leaders and Lay Leaders is in the morning at 7am EST. Dial 712-432-1630 cd 418609#
Have a great one,
Dwann






